Day 22 - Target customer: SMEs fit better than locked-in individuals

After several team meetups with very different people, the conclusion is clear: KM0’s best target customer is not “anyone with a phone”, but the small business. Individuals remain welcome; onboarding and support effort go first to whoever truly has to migrate.

Why SMEs

A small company usually arrives with a concrete problem:

• Needs domain email (@company), not only a personal Gmail.
• Wants shared folders with team permissions.
• Often also moves web or DNS and wants one counterpart.
• Asks for help with the handover: export Drive/OneDrive, create accounts, keep the workday moving.

There KM0 offers what pure self-serve does not: accompanied migration, public pricing, and EU data (Hetzner · Falkenstein). More teams also want to stop depending only on services outside Europe. Not a slogan: risk criteria, client contracts, and operational calm.

On the home page the SME band already says it: about ten accounts, mail + cloud, and we help you migrate. This post locks commercial focus there.

Why individuals are so hard

A normal person does not “choose” Google or Apple every morning. The phone arrives full:

Layer	Apple (iPhone)	Google / Android
System account	Apple ID almost required	Google account for Play Store
Photos	iCloud Photos by default	Google Photos backup
Mail and calendar	Mail + iCloud	Gmail, Calendar, Contacts
Files	iCloud Drive	Google Drive
Messaging	iMessage, FaceTime	RCS + Google ecosystem
Purchases and pay	App Store, Apple Pay	Play Store, Google Pay
Passwords	iCloud Keychain, passkeys	Google manager, passkeys

Add WhatsApp (the social graph does not move easily), OneDrive if you use Windows, or Maps and Chrome history. Changing cloud or mail means fighting defaults, notifications, and “where are my photos?”. Staying put is rational.

At work, the job does not depend on iMessage or phone photo backup: it depends on domain, mailboxes, and team folders. That is when calling someone makes sense.

What does not change

We still offer Cloud and Mail to people and families (pick your scale). We invent no conversion rates and blame nobody who stays on Big Tech. We only prioritise where human accompaniment makes the difference.

Close

If you are an SME and want to migrate mail, cloud, or domain without sales theatre, see pricing or write to us. On day 23 we cover the first company client who already did it: econsultants.